Press Release: Tropical Scents Slim Tins

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- Tropical Scents Slim Tins – Extra Strength Formulation for Long Lasting Freshness

Irvine, CA, November 11, 2010 – California Scents’ Tropical Scents Slim Tins are the sleek new slim air freshener that begins freshening immediately.  The safe nontoxic, biodegradable gel formula leaves a tantalizing fragrance while the attractive golden canister and vibrant gel colors add a decorative flare to any home, office or car.  With extra strength formulation, each air freshener provides long lasting Tropical freshness up to 30 days.

California Scents Tropical Scents Slim Tins are available in five new Tropical Scents fragrances:

•          Ocean Breeze

•          Exotic Cherry

•          Melon Mango

•          Bamboo Orchid

•          Paradise Berries

Each attractive tin fits perfectly under car seats or in cup holders.  Instantly, your car’s interior is filled with enticing Tropical fragrances from California Scents.  California Scents Tropical Scents Slim Tins – Extra strength formulation for long lasting freshness.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Spillproof Slim Tins

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- Spillproof Slim Tins – Slims Down Odors with a Twist of Freshness

Irvine, CA, November 11, 2010 – Spillproof Slim Tins are now available with exciting new graphics and blister packaging.  Spillproof Slim Tins are easily merchandised with the vibrant colors California Scents is known for; every Slim Tin stands out on its own.  Environmentally friendly from the recyclable aluminum container to the biodegradable fiber pad inside, Spillproof Slim Tins exceed consumer expectations with its high fragrance content and superior freshening strength.  Highly decorative but easily concealable, Spillproof Slim Tins offer immense consumer satisfaction with its versatility. 

Spillproof Slim Tins in blister packaging are now available in four top-selling California Scents fragrances:

•          Monterey Vanilla

•          Coronado Cherry

•          Desert Jasmine

•          Malibu Melon

Great fragrances and great packaging: now that’s a winning combination.  Spillproof Slim Tins – Slims down odors with a twist of freshness.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Odor Eliminator 12oz.

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents Odor Eliminator Gel – Experience the Clean Refreshing Difference

Irvine, CA, October 15, 2010 – Bigger is better!  California Scents’ Odor Eliminator is now longer lasting and available in a larger recyclable 12 oz. container.  The safe nontoxic, nonflammable, water-based gel formula captures odors while releasing scented fragrances to provide a clean aroma.  Each Odor Eliminator leaves a noticeably fresh fragrance as it eliminates odors. 

In addition to its odor eliminating qualities, the new Odor Eliminator 12 oz. is available in two refreshing fragrances:

·         Clean Linen

·         Citrus Medley

The fresh Clean Linen and crisp Citrus Medley aromas lasts up to 75 days in these large 12 oz. containers.  California Scents Odor Eliminator - Experience the clean refreshing difference.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: California Scents Races for the Cure

Contact: Leigh Catalano, Executive Assistant          FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free: (800) 201-2700
Email: LCatalano@CaScents.com

California Scents Races for the Cure

Irvine, CA, September 26, 2010 – California Scents is pleased to announce that a number of its employees from the corporate office in Irvine, California participated for the first time in the Race for the Cure on September 26, 2010 in Newport Beach, California. The purpose of the race is to raise awareness and funds for the Susan G. Komen Breast Cancer Foundation. Over 24,000 people attended this event. The California Scents team had a wonderful time and raised a total of $1,000.00 for this worthy cause.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: AAPEX

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents to Exhibit at the Automotive Aftermarket Products Expo – Las Vegas, Nevada

Irvine, CA, August 17, 2010 – The Automotive Aftermarket Products Expo (AAPEX) represents the $395 billion global motor vehicle aftermarket, and this year, California Scents will be exhibiting our line of quality air fresheners in Booth 2928.  Manufacturers and suppliers attending AAPEX represent a multitude of sectors including: cooling systems, service and installation, equipment and tools, paint and body, retail warehouse fixtures, and accessories.  AAPEX is also a meeting place for top exhibitors and decision makers from the Automotive Aftermarket sector, providing educational seminars covering a variety of topics ranging from industry standards to current aftermarket industry trends.

California Scents will be presenting its full line of air fresheners at AAPEX, with a focus on our automotive products.

Please join us at AAPEX 2010 and you will have the opportunity to meet us in person and discuss the ever-growing California Scents Air Freshener product line.

Dates – Tuesday, November 2 – Thursday, November 4, 2010

Location – Sands Expo Center, Las Vegas, Nevada, USA

California Scents Booth Number – 2928

For more information, please visit the AAPEX website at: http://www.aapexshow.com/aapex2010/public/enter.aspx

 About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: AC Green Foundation

Contact: Leigh Catalano, Executive Assistant                           FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  LCatalano@CaScents.com

California Scents Sponsors the AC Green Foundation Youth Summer Leadership Camp

Irvine, CA, August 17, 2010 – California Scents is pleased to once again be a sponsor of the AC Green Foundation 2010 Summer Leadership Camp.   The Summer Leadership camps and the AC Green Foundation add value to the lives of many children in need and California Scents is proud to be part of helping the foundation give back to families in need.

Each year the Summer Leadership Camp program sponsors approximately 120 boys and girls, ages 9-15, to attend an all-expenses-paid summer camp. This unique annual Summer Leadership Camp features educational opportunities, career exploration, character building and basketball. Camps are held in Portland and Los Angeles. NBA Iron Man A.C. Green personally supervises each camp.

The goal of the camp is to identify and encourage leaders among children who might otherwise be forgotten -- those who lack positive role models, are physically and/or emotionally abused, economically disadvantaged or victims of homelessness.
 
While attending Summer Leadership Camp, the campers are challenged on, and off, the basketball court. While part of each day is spent learning basketball skills, practicing drills and improving techniques, campers also spend time learning about life. Guest speakers encourage them to set goals and work hard, explaining that the decisions we make today will directly impact our tomorrow. Through interaction with A.C. Green and other positive role models at Leadership Camp, campers learn that realizing their purpose in life can make the difference in achieving their true potential.

To learn more about the AC Green Foundation please visit them at http://www.acgreen.com/.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: California Scents Announces Contingency Awards for Skip Barber National

Contact: Jim Altemus, Marketing Manager                    FOR IMMEDIATE RELEASE

Direct: (860) 435-4119

Email: jaltemus@skipbarber.com

California Scents announces contingency awards for Skip Barber National

Lakeville, Conn. (July 20) Skip Barber Racing School today announced that California Scents, maker of eco friendly air fresheners for home and auto is sponsoring a contingency awards package for drivers participating in the BFGoodrich/Skip Barber National Presented by Mazda.

Drivers will compete for the $500 California Scents Pole Award; $250 in cash and $250 in “Skippy dollars”, or credit for future seat time in Skip Barber Racing School programs. The driver who passes the most cars during each race will earn $500 for the California Scents Most Progressive Driver award; $250 in cash and $250 in “Skippy dollars”. This past weekend at New Jersey Motorsports Park, Spencer Pigot took the pole for both races, earning $1000 from California Scents while Felix Serralles and Ashley Freiberg not only scored their first victories in the Skip Barber National, they each passed more cars in their respective victories and will receive $500 each from California Scents.

“I can tell you from first-hand experience that Skip Barber Racing School trains some of the best drivers in the world”, said California Scents founder Gus Doppes. “California Scents is proud to come on board to support these young drivers in the early part of their racing careers.”

“In a tough racing economy where both drivers and series struggle, contingency awards raise awareness for the series are a great help for our racers”, noted Todd Snyder, VP of Competition at Skip Barber Racing School. “We are happy to have California Scents come on board to support both Skip Barber Racing School and the drivers of the BFGoodrich/Skip Barber National Presented by Mazda.”

The next races for 2010 BFGoodrich/Skip Barber National Presented by Mazda are August 21 and 22 at Road America. Follow the races almost live on twitter.com/SkipBarberNatl and look for the race weekend wrap-up on http://www.skipbarber.com/.

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, nonaerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

About Skip Barber Racing School
For 35 years, Skip Barber Racing School LLC has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and OEM events across North America. The Skip Barber Racing School is offered at more than 20 of the most prestigious race tracks in North America, while the Skip Barber Driving School, utilizing Mazda's performance sedans and sports cars, operates at five world-famous tracks in destination locations.

The Skip Barber Race Series is collectively six separate, arrive and drive equalized-car racing
championships – the Skip Barber MAZDASPEED Challenge; two regional race series featuring race prepared Mazda MX-5 Cup race cars, three regional open-wheel amateur series in Formula Skip Barber cars, and the first rung on the Mazda open-wheel ladder system; the BFGoodrich/Skip Barber National Presented by Mazda. All the series are part of Mazda's unique MAZDASPEED Motorsports Development ladder system. Skip Barber trains the best drivers in the world. Are you next?

The Corporate Events unit creates custom racing, team building and driving programs for companies of any size that desire special, exciting events to train, entertain, educate and reward.

Skip Barber OEM Events unit provides unique, specialized automotive-related training, driving, analysis, evaluation, logistics and consultation to manufacturers and others in the industry.

Skip Barber recently launched the Skip Barber Superbike School powered by KTM. Additional information is available at www.skipbarber.com/superbike.

Press Release: Xtreme Canisters

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents Xtreme Canister Air Fresheners – Freshening Power to the Xtreme!

Irvine, CA, July 15, 2010 – Freshening power to the Xtreme.  Now you have all the strength and performance of pure fragrance oil in a solid form.  California Scents’ Xtreme goes beyond the barriers and establishes a new standard in air freshening effectiveness.  For the first time, breakthrough technology allows each air freshener to contain over 90% pure fragrance oil and still remain in a solid form, eliminating the worry of spilling.  Xtreme’s scientifically controlled evaporation process releases substantial amounts of pure fragrance oil continuously, providing incredible freshening results never before possible.

Xtreme Canisters are available in six invigorating California Scents fragrances:

•          Hurricane Breeze

•          Volcanic Cherry

•          Typhoon Blossom

•          Lightning Linen

•          Twister Berry

•          Arctic Ice

Xtreme Canister provides powerful performance with the safety and convenience of a solid.  At California Scents we’re taking air freshening science to a new Xtreme.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: California Car Scents Boxed

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- California Car Scents Air Fresheners – Cruise into California Bliss

Irvine, CA, July 15, 2010 – Others try, but no other air freshener can compare to the superior quality of California Car Scents.  Now available in a vibrant boxed packaging; each California Car Scents is easily seen and merchandised.  California Car Scents contains the most fragrance oil in any air freshener of its kind, providing maximum strength freshening.  The biodegradable fiber pads hold 28 grams of pure fragrance oil which are scientifically formulated to release consistent amounts of fragrance, without the worry of spills.  The perfect size of the recyclable can fits in cup holders, or can be placed under a seat.  Convenient, earth-friendly and effective air freshening is now possible in each can of California Car Scents.

California Car Scents in boxed packaging are now available in four top-selling California Scents fragrances:

•          Arctic Ice

•          Concord Cranberry

•          Coronado Cherry

•          Laguna Breeze

Just open a can of California Car Scents, pop it under the seat or in a cup holder and you’re riding with fresh air for months. California Car Scents - enjoy the ride!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: Cool Gel 2.5 oz Boxed

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- Cool Gel – Chill Out with a Breeze of Cool Air.

Irvine, CA, July 15, 2010 – California Scents’ Cool Gel is an innovative air freshener that begins freshening immediately.  Now available in fresh new boxed packaging; each California Scents Cool Gel is easily seen and merchandised.  The safe nontoxic, nonflammable, water-based gel formula leaves a cool, refreshing fragrance lasting up to 30 days.   Cool Gel offers a very cool alternative to freshening any area and is ideal for use in your auto, RV, boat, home or office.

California Scents Cool Gel in boxed packaging are now available in five California Scents fragrances:

•          Capistrano Coconut

•          Coronado Cherry

•          Laguna Breeze

•          Malibu Melon

•          Shasta Strawberry

Just pop the top and drop Cool Gel into a cup holder or under the seat.  Instantly, your car’s interior is filled with the wonderful fragrance of California Scents.  California Scents Cool Gel – Chill out with a breeze of cool air.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.