Thursday, December 17, 2009

Press Release: Xtreme

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents Xtreme Air Fresheners – Powerful Freshness in Every Package

Irvine, CA, December 17, 2009 – Introducing Xtreme, the latest California Scents product utilizing a breakthrough solid fragrance oil technology.  Each Xtreme air freshener contains more than 90% pure fragrance oil in a solid form.  With a scientifically-controlled evaporation process, the compact Xtreme releases substantial amounts of pure fragrance and powerful freshening that lasts up to 45 days.

The scents in the new solid fragrance oil family are specially formulated for maximum effectiveness. Xtreme is available in six new California Scents fragrances:

          Hurricane Breeze
          Volcanic Cherry
          Typhoon Blossom
          Lightning Linen
          Twister Berry
          Arctic Ice


With its innovative and compact recyclable containers, Xtreme air fresheners are designed for optimal use in any car, office or home. California Scents Xtreme will offer a burst of air freshening power anywhere!


About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products.  California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: Green Label

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


Breathe in the Fragrance of Nature with California Scents New Green Label Eco-Friendly Air Fresheners.


Irvine, CA, December 17, 2009 – California Scents has been a trusted source for quality and environmentally conscious air fresheners since 1993.  With Green Label eco-friendly air fresheners, California Scents offers another solution to making environmentally responsible purchasing decisions for the home, office and auto. 

Green Label utilizes California Scents’ spillproof technology, using pads made from recycled vegetable and plant fibers.  Each eco-friendly air freshener is formulated with natural, high quality fragrance oils with no volatile organic compounds (VOCs).  Packed with 35 grams of pure organic fragrance oil, Green Label provides a refreshing scent lasting up to 60 days. 

Packaged in recyclable containers, each air freshener is loaded with non-toxic fragrance oils in one of three new California Scents fragrances:

          Waterfall Mist
          Fresh Flowers
          Wild Berry

Green Label is EnviroKleen certified so you can be sure you are using a safe and eco-friendly product. The EnviroKleen Certification Program and review process is conducted by ChemTel Inc.  To learn more about Green Label and EnviroKleen please visit our website at www.CaliforniaScents.com.

Protect your environment when you freshen the air with California Scents Green Label.


About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products.  California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.