Thursday, December 5, 2013

Press Release: Expanding Creative Services at California Scents

Contact: Customer Service                                                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free: (800) 201-2700
Email:  FreshIdeas@CaScents.com

Expanding Creative Services at California Scents

Irvine, CA, December 5, 2013 – California Scents, a leading supplier of air freshening products world-wide, announced today the opening of its new in-house creative suite. Over the years, the California Scents brand has become known for its fun and colorful product packaging, POPs, and advertising materials. This new larger space will help continue that tradition and meet the growing need to produce more of the company’s graphic design work in-house. Both U.S. and international marketing opportunities have also created an expanded role for the design team at California Scents and this new space will help meet those increasing requirements with additional equipment and talent.

Linda Doppes, President of California Scents, commented, "We have always taken great pride in our colorful product packaging. It is an integral part of our trademark look." She added, "With several new product introductions on the horizon and solid market growth both here and overseas, further development of our in-house creative capabilities were needed at this time."

The new Creative Services suite has been in the design stage for several months and is conveniently located adjacent to the corporate headquarters located at 18850 Von Karman Avenue, Irvine, California. Functioning much like a stand-alone design agency, the newly formed Creative Services Department will be responsible for many facets of the advertising and marketing efforts at California Scents, including: Product Packaging, Point-of-Purchase Displays, Advertising, Sales Materials, Trade Show Exhibits, Website Design, Social Media, and Special Events Marketing.

From left to right: Gus Doppes - CEO, Linda Doppes - President, Bella Guevara-Ludt - Product Development Manager, Rex Couch - Creative and Marketing Director, and Erin Morinaka – Graphic Designer.

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About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 100 countries around the world through retailers and authorized distributors. 

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.