Press Release: New Merchandising Vehicles

Contact: Customer Service                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents Unveils New Merchandising Vehicles

Irvine, CA, December 07, 2011 – California Scents unveils two new merchandising vehicles: the 2-Tier Corrugated Counter Display and a newly designed Power Panel Display. 

 

The 2-Tier Corrugated Counter Display is a versatile merchandizing vehicle. In addition to efficiently holding two 12-Unit counter displays, its bright color and bold logos attract consumer attention.  Both lightweight and durable, the 2-Tier Corrugated Counter Display is a great merchandiser to accompany the following California Scents products:

• California Car Scents
• Cool Gel 2.5oz
• Crystals
• Odor Eliminator 2.5oz
• Spillproof Organic Air Fresheners 

The newly designed Power Panel Display promotes the vibrant colors of California Scents while changing the configuration of how each air freshener feeds in the display.  Each item now sits flat versus on their side, allowing for a better display of California Scents’ many delightful fragrances.  California Scents products available with the new Power Panel are:

• California Car Scents – 48-Units
• Cool Gel 2.5oz – 48-Units
• Cool Gel 4.5oz – 24-Units
• Crystals – 48-Units
• Odor Eliminator 2.5oz – 48-Units
• Pet Scents Canisters – 48-Units
• Pet Scents Odor Eliminators 4.5oz – 24-Units
• Spillproof Organic Air Fresheners – 48-Units

Both of the new merchandising vehicles are now available for shipment.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: California Scents Races for the Cure

Contact: Leigh Catalano, Executive Assistant          FOR IMMEDIATE RELEASE
Phone: (949)475-1100
Toll Free: (800)201-2700
Email: LCatalano@CaScents.com

California Scents Races for the Cure

Irvine, CA, October 5, 2011 – California Scents is proud to announce that a team of its employees and family members from the corporate office in Irvine, CA stepped up to the challenge this year and participated in the 5K run in the 20^th Annual Susan G. Komen Race for the Cure on September 25, 2011 at Fashion Island, Newport Beach, CA. This race, as well as other events held that day, help to raise funds and awareness for breast cancer research, education, and treatment for local women affected by this disease. The California Scents team had a great time showing their support this year and raised $1,500 for this worthy cause.

Press Release: Cal Scents 2 Go

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

Cal Scents 2 Go – Enhance your air freshening experience with the sleek appeal of Cal Scents 2 Go!

Irvine, CA, September 28, 2011 – Introducing Cal Scents 2 Go and Cal Scents 2 Go Slim Tins – Sleek black air freshener holders designed to fit in any automobile or home environment.  The polished exterior of each air freshener holder is accented with silver details to enhance visual appeal.  Choose between two innovative California Scents air freshener technologies: Spillproof Organic Pads or Solid Fragrance Oil. 

Cal Scents 2 Go utilizes California Scents’ original Spillproof canister technology.  Each air freshener is made of compressed biodegradable plant fibers and 100% organic fragrance oils.  Cal Scents 2 Go are available in a variety of signature California Scents fragrances lasting up to 60 days.

               

Cal Scents 2 Go Slim Tins utilizes California Scents’ revolutionary Solid Fragrance Oil technology.  Each air freshener contains more than 90% pure organic fragrance oil.  Cal Scents 2 Go Slim Tins are available in a variety of signature California Scents fragrances lasting up to 45 days.

Enhance your air freshening experience with the sleek appeal of Cal Scents 2 Go!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Pet Scents Litter Fresh

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents-Pet Scents Litter Fresh – Freshening Pet Areas Purrfectly!

Irvine, CA, September 28, 2011 – Introducing Pet Scents Litter Fresh – the Cat Litter Odor Neutralizer.  Our breakthrough solid fragrance oil technology consistently provides a clean aroma in pet areas for up to 45 days.  Easy and convenient, the unique holder secures the air freshener to the litter box for exceptional odor control. 

Pet Scents Litter Fresh is available in three fresh fragrances:

            ·         Coronado Cherry

            ·         Fresh Linen

            ·         Garden Mist

Effective odor elimination and fresh fragrance – freshening pet areas purrfectly!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: AAPEX 2011

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents to Exhibit at the 2011 Automotive Aftermarket Products Expo – Las Vegas, Nevada

Irvine, CA, September 28, 2011 – The Automotive Aftermarket Products Expo (AAPEX) represents the $395 billion global motor vehicle aftermarket, and this year, California Scents will be exhibiting our line of quality air fresheners in Booth 2858.  California Scents will be presenting its full line of air fresheners at AAPEX, with a focus on our automotive products.  In addition, California Scents will be previewing our innovative new products, merchandising vehicles and programs being offered in 2012.

Please join us at AAPEX 2011 and you will have the opportunity to meet us in person and discuss the ever-growing California Scents Air Freshener product line.

Dates – Tuesday, November 1 – Thursday, November 3, 2011

Location – Sands Expo Center, Las Vegas, Nevada, USA

California Scents Booth Number – 2858

For more information, please visit the AAPEX website at: http://www.aapexshow.com/aapex2011/public/enter.aspx

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Cool Gel 4.5 oz

Contact: David Porcelli, Vice President of Sales          FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- Cool Gel 4.5 oz – A Crisp New Look to Cool Air

Irvine, CA, May 31, 2011 – California Scents’ Cool Gel is an innovative, long lasting air freshener that begins freshening immediately.  Now available with a contemporary and crisp new look, each decorative Cool Gel air freshener is easily seen and merchandised.  As with all California Scents products, Cool Gel contains natural and organic fragrance oils.  Cool Gel is also eco-friendly; from the recyclable container to the safe nontoxic, biodegradable gel formula.  Every 4.5 oz. Cool Gel air freshener leaves an exhilarating fragrance lasting up to 45 days.   

California Scents Cool Gel 4.5 oz line is expanding and is now available in these exciting new California Scents fragrances:

•          Orange Blossom

•          Fresh Linen

•          Concord Cranberry

•          Vista Grapefruit

•          Balboa Bubble Gum*

•          Orchard Apple*

•          Arctic Ice

*New California Scents Fragrances

Cool Gel offers a very cool alternative to freshening any area and is ideal for use in any car, RV, boat, home or office.  Just pop the top and drop Cool Gel into a cup holder or under the seat.  Instantly, your car’s interior is filled with the pleasant fragrance of California Scents.  California Scents Cool Gel – A Crisp New Look to Cool Air.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit http://www.californiascents.com/.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Solid Fragrance Oil

Contact: David Porcelli, Vice President of Sales           FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents- Solid Fragrance Oil – Fresh Fragrance Has Never Been So Stylish

Irvine, CA, May 31, 2011 – Vibrant colors in decorative glass jars make Solid Fragrance Oil the perfect extra strength air freshener for any home or office.  Infused with more than 90% pure fragrance oil in a solid form, each elegant Solid Fragrance Oil jar releases substantial amounts of pure fragrance lasting up to 90 days. 

California Scents Solid Fragrance Oil are available in four new Tropical Scents fragrances:

·         Ocean Breeze

·         Melon Mango

·         Bamboo Orchid

·         Paradise Berries

Add a touch of color and fragrance to your home with Solid Fragrance Oil.  California Scents Solid Fragrance Oil – Fresh Fragrance Has Never Been So Stylish.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit http://www.californiascents.com/.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: GMDC Conference

Contact: David Porcelli, Vice President of Sales          FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents is Attending the 2011 GMDC Conference

Irvine, CA, May 28, 2011 – California Scents will be attending the GMDC 2011 General Merchandise Marketing Conference from June 3-7, 2011, in Orlando, Florida.  As a leader in the air freshening industry we will be attending the show to meet with our retail partners to share exciting new items and programs for building their air care business.

Are you looking for great home, auto, pet, checkout or general merchandise products and programs?  If you are but are not attending this conference, please contact our sales team to learn more about our products. 

California Scents is developing fresh ideas in air fresheners; let us share them with you and your customers.  For more information on California Scents products and programs, please contact us at freshideas@cascents.com and visit our website at http://www.californiascents.com/ to learn more about our products.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit http://www.californiascents.com/.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: Vent Sticks

Contact: David Porcelli, Vice President of Sales          FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

California Scents-Vent Sticks – Transform your automobile into a Tropical paradise!

Irvine, CA, May 6, 2011 – Transform your automobile into a Tropical paradise with Vent Sticks. Just clip the compact air freshener on to any air vent to effectively circulate refreshing fragrances and create an energetic atmosphere with the bright colors of Vent Sticks.  Vent Sticks provide long-lasting freshness for up to 30 days. 

California Scents Vent Sticks are available in four new Tropical Scents fragrances:

·         Seaside Surf

·         Exotic Cherry

·         Melon Mango

·         Mimosa Sunrise

 

Mix and match colors and fragrances to create your own distinct Tropical get away.  Vent Sticks – Transform your automobile into a Tropical paradise!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit http://www.californiascents.com/.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.