California Scents

Press Release: Odor Eliminating Mist

2012-02-03T16:00:00.000-08:00

Contact: Customer Service FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Odor Eliminating Mist Leaves Fresh Fragrance as it Eliminates Odors!

Irvine, CA, February 3, 2012– California Scents’ Fragrance Sprays have received a fabulous make over! Now in sleek brushed aluminum packaging, California Scents’ Fragrance Sprays have transformed into Odor Eliminating Mist. In addition to its new odor eliminating capabilities, each air freshener is packed with California Scents’ high quality fragrance oils in the following new fragrances:

• Ocean Breeze

• Cherry Blossom

• Midnight Jasmine

• Fresh Berries

• Spring Meadow

• Clean Linen

Odor Eliminating Mist offers an efficient non-aerosol spray system which delivers a fine mist to evenly distribute fragrances for better circulation and wider spread. With over 1,200 sprays per bottle, each spray provides instant refreshing results without introducing CFC’s and HFC’s into the environment.

California Scents Odor Eliminating Mist Leaves Fresh Fragrance as it Eliminates Odors!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 85 countries around the world through retailers and authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, Xtreme and Pet Scents are registered trademarks of California Scents.

Press Release: New Merchandising Vehicles

2011-12-07T10:00:00.000-08:00

Contact: Customer Service FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Unveils New Merchandising Vehicles

Irvine, CA, December 07, 2011 – California Scents unveils two new merchandising vehicles: the 2-Tier Corrugated Counter Display and a newly designed Power Panel Display.

The 2-Tier Corrugated Counter Display is a versatile merchandizing vehicle. In addition to efficiently holding two 12-Unit counter displays, its bright color and bold logos attract consumer attention. Both lightweight and durable, the 2-Tier Corrugated Counter Display is a great merchandiser to accompany the following California Scents products:

California Car Scents
Cool Gel 2.5oz
Crystals
Odor Eliminator 2.5oz
Spillproof Organic Air Fresheners

The newly designed Power Panel Display promotes the vibrant colors of California Scents while changing the configuration of how each air freshener feeds in the display. Each item now sits flat versus on their side, allowing for a better display of California Scents’ many delightful fragrances. California Scents products available with the new Power Panel are:

California Car Scents – 48-Units
Cool Gel 2.5oz – 48-Units
Cool Gel 4.5oz – 24-Units
Crystals – 48-Units
Odor Eliminator 2.5oz – 48-Units
Pet Scents Canisters – 48-Units
Pet Scents Odor Eliminators 4.5oz – 24-Units
Spillproof Organic Air Fresheners – 48-Units

Both of the new merchandising vehicles are now available for shipment.

About California Scents

For more information, visit www.CaliforniaScents.com.

Press Release: California Scents Races for the Cure

2011-10-06T11:38:00.000-07:00

Irvine, CA, October 5, 2011 – California Scents is proud to announce that a team of its employees and family members from the corporate office in Irvine, CA stepped up to the challenge this year and participated in the 5K run in the 20^th Annual Susan G. Komen Race for the Cure on September 25, 2011 at Fashion Island, Newport Beach, CA. This race, as well as other events held that day, help to raise funds and awareness for breast cancer research, education, and treatment for local women affected by this disease. The California Scents team had a great time showing their support this year and raised $1,500 for this worthy cause.

Press Release: Cal Scents 2 Go

2011-09-28T15:20:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

Cal Scents 2 Go – Enhance your air freshening experience with the sleek appeal of Cal Scents 2 Go!

Irvine, CA, September 28, 2011 – Introducing Cal Scents 2 Go and Cal Scents 2 Go Slim Tins – Sleek black air freshener holders designed to fit in any automobile or home environment. The polished exterior of each air freshener holder is accented with silver details to enhance visual appeal. Choose between two innovative California Scents air freshener technologies: Spillproof Organic Pads or Solid Fragrance Oil.

Cal Scents 2 Go utilizes California Scents’ original Spillproof canister technology. Each air freshener is made of compressed biodegradable plant fibers and 100% organic fragrance oils. Cal Scents 2 Go are available in a variety of signature California Scents fragrances lasting up to 60 days.

Cal Scents 2 Go Slim Tins utilizes California Scents’ revolutionary Solid Fragrance Oil technology. Each air freshener contains more than 90% pure organic fragrance oil. Cal Scents 2 Go Slim Tins are available in a variety of signature California Scents fragrances lasting up to 45 days.

Enhance your air freshening experience with the sleek appeal of Cal Scents 2 Go!

About California Scents

For more information, visit www.CaliforniaScents.com.

Press Release: Pet Scents Litter Fresh

2011-09-28T15:12:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents-Pet Scents Litter Fresh – Freshening Pet Areas Purrfectly!

Irvine, CA, September 28, 2011 – Introducing Pet Scents Litter Fresh – the Cat Litter Odor Neutralizer. Our breakthrough solid fragrance oil technology consistently provides a clean aroma in pet areas for up to 45 days. Easy and convenient, the unique holder secures the air freshener to the litter box for exceptional odor control.

Pet Scents Litter Fresh is available in three fresh fragrances:

· Coronado Cherry

· Fresh Linen

· Garden Mist

Effective odor elimination and fresh fragrance – freshening pet areas purrfectly!

About California Scents

For more information, visit www.CaliforniaScents.com.

Press Release: AAPEX 2011

2011-09-28T15:06:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents to Exhibit at the 2011 Automotive Aftermarket Products Expo – Las Vegas, Nevada

Irvine, CA, September 28, 2011 – The Automotive Aftermarket Products Expo (AAPEX) represents the $395 billion global motor vehicle aftermarket, and this year, California Scents will be exhibiting our line of quality air fresheners in Booth 2858. California Scents will be presenting its full line of air fresheners at AAPEX, with a focus on our automotive products. In addition, California Scents will be previewing our innovative new products, merchandising vehicles and programs being offered in 2012.

Please join us at AAPEX 2011 and you will have the opportunity to meet us in person and discuss the ever-growing California Scents Air Freshener product line.

Dates – Tuesday, November 1 – Thursday, November 3, 2011

Location – Sands Expo Center, Las Vegas, Nevada, USA

California Scents Booth Number – 2858

For more information, please visit the AAPEX website at: http://www.aapexshow.com/aapex2011/public/enter.aspx

About California Scents

For more information, visit www.CaliforniaScents.com.

Press Release: Cool Gel 4.5 oz

2011-05-31T12:56:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- Cool Gel 4.5 oz – A Crisp New Look to Cool Air

Irvine, CA, May 31, 2011 – California Scents’ Cool Gel is an innovative, long lasting air freshener that begins freshening immediately. Now available with a contemporary and crisp new look, each decorative Cool Gel air freshener is easily seen and merchandised. As with all California Scents products, Cool Gel contains natural and organic fragrance oils. Cool Gel is also eco-friendly; from the recyclable container to the safe nontoxic, biodegradable gel formula. Every 4.5 oz. Cool Gel air freshener leaves an exhilarating fragrance lasting up to 45 days.

California Scents Cool Gel 4.5 oz line is expanding and is now available in these exciting new California Scents fragrances:

• Orange Blossom

• Fresh Linen

• Concord Cranberry

• Vista Grapefruit

• Balboa Bubble Gum*

• Orchard Apple*

• Arctic Ice

*New California Scents Fragrances

Cool Gel offers a very cool alternative to freshening any area and is ideal for use in any car, RV, boat, home or office. Just pop the top and drop Cool Gel into a cup holder or under the seat. Instantly, your car’s interior is filled with the pleasant fragrance of California Scents. California Scents Cool Gel – A Crisp New Look to Cool Air.

About California Scents

For more information, visit http://www.californiascents.com/.

Press Release: Solid Fragrance Oil

2011-05-31T12:55:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- Solid Fragrance Oil – Fresh Fragrance Has Never Been So Stylish

Irvine, CA, May 31, 2011 – Vibrant colors in decorative glass jars make Solid Fragrance Oil the perfect extra strength air freshener for any home or office. Infused with more than 90% pure fragrance oil in a solid form, each elegant Solid Fragrance Oil jar releases substantial amounts of pure fragrance lasting up to 90 days.

California Scents Solid Fragrance Oil are available in four new Tropical Scents fragrances:

· Ocean Breeze

· Melon Mango

· Bamboo Orchid

· Paradise Berries

Add a touch of color and fragrance to your home with Solid Fragrance Oil. California Scents Solid Fragrance Oil – Fresh Fragrance Has Never Been So Stylish.

About California Scents

For more information, visit http://www.californiascents.com/.

Press Release: GMDC Conference

2011-05-28T09:41:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents is Attending the 2011 GMDC Conference

Irvine, CA, May 28, 2011 – California Scents will be attending the GMDC 2011 General Merchandise Marketing Conference from June 3-7, 2011, in Orlando, Florida. As a leader in the air freshening industry we will be attending the show to meet with our retail partners to share exciting new items and programs for building their air care business.

Are you looking for great home, auto, pet, checkout or general merchandise products and programs? If you are but are not attending this conference, please contact our sales team to learn more about our products.

California Scents is developing fresh ideas in air fresheners; let us share them with you and your customers. For more information on California Scents products and programs, please contact us at freshideas@cascents.com and visit our website at http://www.californiascents.com/ to learn more about our products.

About California Scents

For more information, visit http://www.californiascents.com/.

Press Release: Vent Sticks

2011-05-06T12:00:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents-Vent Sticks – Transform your automobile into a Tropical paradise!

Irvine, CA, May 6, 2011 – Transform your automobile into a Tropical paradise with Vent Sticks. Just clip the compact air freshener on to any air vent to effectively circulate refreshing fragrances and create an energetic atmosphere with the bright colors of Vent Sticks. Vent Sticks provide long-lasting freshness for up to 30 days.

California Scents Vent Sticks are available in four new Tropical Scents fragrances:

· Seaside Surf

· Exotic Cherry

· Melon Mango

· Mimosa Sunrise

Mix and match colors and fragrances to create your own distinct Tropical get away. Vent Sticks – Transform your automobile into a Tropical paradise!

About California Scents

For more information, visit http://www.californiascents.com/.

Press Release: Scent Elements

2011-05-05T14:55:00.001-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents-Scent Elements – Decorative air freshening solutions

Irvine, CA, May 5, 2011 – Scent Elements bring a splash of bright color into any room. Each premium air freshener is made of safe nontoxic, nonflammable, water-based gel packaged in a unique frosted glass jar. Scent Elements are filled with high quality fragrance oils that mask odors for up to 30 days.

Scent Elements from California Scents are available in four popular fragrances:

· Cherry

· Orange

· Bamboo

· Linen

About California Scents

For more information, visit http://www.californiascents.com/.

Press Release: Tropical Scents Slim Tins

2010-11-11T15:49:00.000-08:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- Tropical Scents Slim Tins – Extra Strength Formulation for Long Lasting Freshness

Irvine, CA, November 11, 2010 – California Scents’ Tropical Scents Slim Tins are the sleek new slim air freshener that begins freshening immediately. The safe nontoxic, biodegradable gel formula leaves a tantalizing fragrance while the attractive golden canister and vibrant gel colors add a decorative flare to any home, office or car. With extra strength formulation, each air freshener provides long lasting Tropical freshness up to 30 days.

California Scents Tropical Scents Slim Tins are available in five new Tropical Scents fragrances:

• Ocean Breeze

• Exotic Cherry

• Melon Mango

• Bamboo Orchid

• Paradise Berries

Each attractive tin fits perfectly under car seats or in cup holders. Instantly, your car’s interior is filled with enticing Tropical fragrances from California Scents. California Scents Tropical Scents Slim Tins – Extra strength formulation for long lasting freshness.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Spillproof Slim Tins

2010-11-11T15:47:00.000-08:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- Spillproof Slim Tins – Slims Down Odors with a Twist of Freshness

Irvine, CA, November 11, 2010 – Spillproof Slim Tins are now available with exciting new graphics and blister packaging. Spillproof Slim Tins are easily merchandised with the vibrant colors California Scents is known for; every Slim Tin stands out on its own. Environmentally friendly from the recyclable aluminum container to the biodegradable fiber pad inside, Spillproof Slim Tins exceed consumer expectations with its high fragrance content and superior freshening strength. Highly decorative but easily concealable, Spillproof Slim Tins offer immense consumer satisfaction with its versatility.

Spillproof Slim Tins in blister packaging are now available in four top-selling California Scents fragrances:

• Monterey Vanilla

• Coronado Cherry

• Desert Jasmine

• Malibu Melon

Great fragrances and great packaging: now that’s a winning combination. Spillproof Slim Tins – Slims down odors with a twist of freshness.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Odor Eliminator 12oz.

2010-10-15T15:45:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Odor Eliminator Gel – Experience the Clean Refreshing Difference

Irvine, CA, October 15, 2010 – Bigger is better! California Scents’ Odor Eliminator is now longer lasting and available in a larger recyclable 12 oz. container. The safe nontoxic, nonflammable, water-based gel formula captures odors while releasing scented fragrances to provide a clean aroma. Each Odor Eliminator leaves a noticeably fresh fragrance as it eliminates odors.

In addition to its odor eliminating qualities, the new Odor Eliminator 12 oz. is available in two refreshing fragrances:

· Clean Linen

· Citrus Medley

The fresh Clean Linen and crisp Citrus Medley aromas lasts up to 75 days in these large 12 oz. containers. California Scents Odor Eliminator - Experience the clean refreshing difference.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: California Scents Races for the Cure

2010-09-26T15:42:00.000-07:00

Contact: Leigh Catalano, Executive Assistant FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free: (800) 201-2700
Email: LCatalano@CaScents.com

California Scents Races for the Cure

Irvine, CA, September 26, 2010 – California Scents is pleased to announce that a number of its employees from the corporate office in Irvine, California participated for the first time in the Race for the Cure on September 26, 2010 in Newport Beach, California. The purpose of the race is to raise awareness and funds for the Susan G. Komen Breast Cancer Foundation. Over 24,000 people attended this event. The California Scents team had a wonderful time and raised a total of $1,000.00 for this worthy cause.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: AAPEX

2010-08-17T15:39:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents to Exhibit at the Automotive Aftermarket Products Expo – Las Vegas, Nevada

Irvine, CA, August 17, 2010 – The Automotive Aftermarket Products Expo (AAPEX) represents the $395 billion global motor vehicle aftermarket, and this year, California Scents will be exhibiting our line of quality air fresheners in Booth 2928. Manufacturers and suppliers attending AAPEX represent a multitude of sectors including: cooling systems, service and installation, equipment and tools, paint and body, retail warehouse fixtures, and accessories. AAPEX is also a meeting place for top exhibitors and decision makers from the Automotive Aftermarket sector, providing educational seminars covering a variety of topics ranging from industry standards to current aftermarket industry trends.

California Scents will be presenting its full line of air fresheners at AAPEX, with a focus on our automotive products.

Please join us at AAPEX 2010 and you will have the opportunity to meet us in person and discuss the ever-growing California Scents Air Freshener product line.

Dates – Tuesday, November 2 – Thursday, November 4, 2010

Location – Sands Expo Center, Las Vegas, Nevada, USA

California Scents Booth Number – 2928

For more information, please visit the AAPEX website at: http://www.aapexshow.com/aapex2010/public/enter.aspx

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: AC Green Foundation

2010-08-17T15:36:00.000-07:00

Contact: Leigh Catalano, Executive Assistant FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: LCatalano@CaScents.com

California Scents Sponsors the AC Green Foundation Youth Summer Leadership Camp

Irvine, CA, August 17, 2010 – California Scents is pleased to once again be a sponsor of the AC Green Foundation 2010 Summer Leadership Camp. The Summer Leadership camps and the AC Green Foundation add value to the lives of many children in need and California Scents is proud to be part of helping the foundation give back to families in need.

Each year the Summer Leadership Camp program sponsors approximately 120 boys and girls, ages 9-15, to attend an all-expenses-paid summer camp. This unique annual Summer Leadership Camp features educational opportunities, career exploration, character building and basketball. Camps are held in Portland and Los Angeles. NBA Iron Man A.C. Green personally supervises each camp.

The goal of the camp is to identify and encourage leaders among children who might otherwise be forgotten -- those who lack positive role models, are physically and/or emotionally abused, economically disadvantaged or victims of homelessness.

While attending Summer Leadership Camp, the campers are challenged on, and off, the basketball court. While part of each day is spent learning basketball skills, practicing drills and improving techniques, campers also spend time learning about life. Guest speakers encourage them to set goals and work hard, explaining that the decisions we make today will directly impact our tomorrow. Through interaction with A.C. Green and other positive role models at Leadership Camp, campers learn that realizing their purpose in life can make the difference in achieving their true potential.

To learn more about the AC Green Foundation please visit them at http://www.acgreen.com/.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: California Scents Announces Contingency Awards for Skip Barber National

2010-07-20T16:51:00.000-07:00

Contact: Jim Altemus, Marketing Manager FOR IMMEDIATE RELEASE

Direct: (860) 435-4119

Email: jaltemus@skipbarber.com

California Scents announces contingency awards for Skip Barber National

Lakeville, Conn. (July 20) Skip Barber Racing School today announced that California Scents, maker of eco friendly air fresheners for home and auto is sponsoring a contingency awards package for drivers participating in the BFGoodrich/Skip Barber National Presented by Mazda.

Drivers will compete for the $500 California Scents Pole Award; $250 in cash and $250 in “Skippy dollars”, or credit for future seat time in Skip Barber Racing School programs. The driver who passes the most cars during each race will earn $500 for the California Scents Most Progressive Driver award; $250 in cash and $250 in “Skippy dollars”. This past weekend at New Jersey Motorsports Park, Spencer Pigot took the pole for both races, earning $1000 from California Scents while Felix Serralles and Ashley Freiberg not only scored their first victories in the Skip Barber National, they each passed more cars in their respective victories and will receive $500 each from California Scents.

“I can tell you from first-hand experience that Skip Barber Racing School trains some of the best drivers in the world”, said California Scents founder Gus Doppes. “California Scents is proud to come on board to support these young drivers in the early part of their racing careers.”

“In a tough racing economy where both drivers and series struggle, contingency awards raise awareness for the series are a great help for our racers”, noted Todd Snyder, VP of Competition at Skip Barber Racing School. “We are happy to have California Scents come on board to support both Skip Barber Racing School and the drivers of the BFGoodrich/Skip Barber National Presented by Mazda.”

The next races for 2010 BFGoodrich/Skip Barber National Presented by Mazda are August 21 and 22 at Road America. Follow the races almost live on twitter.com/SkipBarberNatl and look for the race weekend wrap-up on http://www.skipbarber.com/.

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, nonaerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

About Skip Barber Racing School
For 35 years, Skip Barber Racing School LLC has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and OEM events across North America. The Skip Barber Racing School is offered at more than 20 of the most prestigious race tracks in North America, while the Skip Barber Driving School, utilizing Mazda's performance sedans and sports cars, operates at five world-famous tracks in destination locations.

The Skip Barber Race Series is collectively six separate, arrive and drive equalized-car racing
championships – the Skip Barber MAZDASPEED Challenge; two regional race series featuring race prepared Mazda MX-5 Cup race cars, three regional open-wheel amateur series in Formula Skip Barber cars, and the first rung on the Mazda open-wheel ladder system; the BFGoodrich/Skip Barber National Presented by Mazda. All the series are part of Mazda's unique MAZDASPEED Motorsports Development ladder system. Skip Barber trains the best drivers in the world. Are you next?

The Corporate Events unit creates custom racing, team building and driving programs for companies of any size that desire special, exciting events to train, entertain, educate and reward.

Skip Barber OEM Events unit provides unique, specialized automotive-related training, driving, analysis, evaluation, logistics and consultation to manufacturers and others in the industry.

Skip Barber recently launched the Skip Barber Superbike School powered by KTM. Additional information is available at www.skipbarber.com/superbike.

Press Release: Xtreme Canisters

2010-07-15T16:49:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Xtreme Canister Air Fresheners – Freshening Power to the Xtreme!

Irvine, CA, July 15, 2010 – Freshening power to the Xtreme. Now you have all the strength and performance of pure fragrance oil in a solid form. California Scents’ Xtreme goes beyond the barriers and establishes a new standard in air freshening effectiveness. For the first time, breakthrough technology allows each air freshener to contain over 90% pure fragrance oil and still remain in a solid form, eliminating the worry of spilling. Xtreme’s scientifically controlled evaporation process releases substantial amounts of pure fragrance oil continuously, providing incredible freshening results never before possible.

Xtreme Canisters are available in six invigorating California Scents fragrances:

• Hurricane Breeze

• Volcanic Cherry

• Typhoon Blossom

• Lightning Linen

• Twister Berry

• Arctic Ice

Xtreme Canister provides powerful performance with the safety and convenience of a solid. At California Scents we’re taking air freshening science to a new Xtreme.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: California Car Scents Boxed

2010-07-15T16:48:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- California Car Scents Air Fresheners – Cruise into California Bliss

Irvine, CA, July 15, 2010 – Others try, but no other air freshener can compare to the superior quality of California Car Scents. Now available in a vibrant boxed packaging; each California Car Scents is easily seen and merchandised. California Car Scents contains the most fragrance oil in any air freshener of its kind, providing maximum strength freshening. The biodegradable fiber pads hold 28 grams of pure fragrance oil which are scientifically formulated to release consistent amounts of fragrance, without the worry of spills. The perfect size of the recyclable can fits in cup holders, or can be placed under a seat. Convenient, earth-friendly and effective air freshening is now possible in each can of California Car Scents.

California Car Scents in boxed packaging are now available in four top-selling California Scents fragrances:

• Arctic Ice

• Concord Cranberry

• Coronado Cherry

• Laguna Breeze

Just open a can of California Car Scents, pop it under the seat or in a cup holder and you’re riding with fresh air for months. California Car Scents - enjoy the ride!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Cool Gel 2.5 oz Boxed

2010-07-15T16:46:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents- Cool Gel – Chill Out with a Breeze of Cool Air.

Irvine, CA, July 15, 2010 – California Scents’ Cool Gel is an innovative air freshener that begins freshening immediately. Now available in fresh new boxed packaging; each California Scents Cool Gel is easily seen and merchandised. The safe nontoxic, nonflammable, water-based gel formula leaves a cool, refreshing fragrance lasting up to 30 days. Cool Gel offers a very cool alternative to freshening any area and is ideal for use in your auto, RV, boat, home or office.

California Scents Cool Gel in boxed packaging are now available in five California Scents fragrances:

• Capistrano Coconut

• Coronado Cherry

• Laguna Breeze

• Malibu Melon

• Shasta Strawberry

Just pop the top and drop Cool Gel into a cup holder or under the seat. Instantly, your car’s interior is filled with the wonderful fragrance of California Scents. California Scents Cool Gel – Chill out with a breeze of cool air.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Crystals Boxed

2010-07-15T16:44:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Crystals Air Fresheners – Revitalizing Aromas Shining with Freshness!

Irvine, CA, July 15, 2010 – Add sparkle and great fragrance to any area with California Scents Crystals. Now available in an easy to merchandise boxed packaging. Crystals start working the moment you open them and keep on freshening the air for up to 60 days. As the Crystals evaporate, simply add water to renew the fragrance for another 30 days. Bright and colorful Crystals add a decorative flair – use as is or transfer to a glass or ceramic container.

California Scents’ Crystals in boxed packaging are now available in six California Scents fragrances:

• Coronado Cherry

• Desert Jasmine

• Fresh Linen

• Laguna Breeze

• Orange Blossom

• Santa Barbara Berry

California Scents Crystals – revitalizing aromas shining with freshness!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: New Fragrances - Cinnamon Apple, Melon Mango, Squash Blossom

2010-07-15T16:42:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Introduces Exciting New Fragrances!

Irvine, CA, July 15, 2010 – Always innovative and fresh, California Scents introduces three exciting new fragrances!

Cinnamon Apple – An intoxicating blend of spicy cinnamon and warm apple crisp.

Available in:

· California Car Scents®

· Spillproof Organic Air Freshener®

Melon Mango – Escape to the Tropics with this tropical blend of juicy melon and sun ripened mango.

Available in:

· California Car Scents®

· Spillproof Organic Air Freshener®

· Vent Clip Palms

Squash Blossom – A refreshingly clean fragrance with a citrus twist.

Available in:

· California Car Scents®

· Spillproof Organic Air Freshener®

California Scents consistently provides quality products with high impact packaging and the great air freshening experience customers have long depended on. Our products are made in the USA, ensuring consumers around the world of their quality and effectiveness.

Please visit our website at: www.CaliforniaScents.com for new updates, tips and product information.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993. California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Vent Clip Palms

2010-03-17T16:39:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Vent Clip Palms with Solid Fragrance Oil – Accelerate your senses to new heights!

Irvine, CA, March 17, 2010 – Introducing the new and improved Vent Clip Palms, the latest California Scents product utilizing our breakthrough solid fragrance oil technology. Now the strongest Vent Clip on the market, each Vent Clip Palm provides fast-acting fragrance every time you start your car; releasing powerful freshening that lasts up to 60 days.

Vent Clip Palms with solid fragrance oil are now available in seven California Scents fragrances:

• Arctic Ice

• Concord Cranberry

• Coronado Cherry

• Fresh Linen

• Laguna Breeze

• Melon Mango

• Newport New Car

Vent Clip Palms with solid fragrance oil solve the biggest issue associated with Vent Clip products, it cannot be spilled! With its innovative and compact design, Vent Clip Palms air fresheners are designed for use in any car. Just clip it to any air conditioning vent to effectively circulate the fragrance throughout your car. The new, longer lasting Vent Clip Palms will accelerate your senses to new heights!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents, Cool Gel, Green Label and Xtreme. With a wide array of product offerings, California Scents can meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Xtreme

2009-12-17T16:23:00.000-08:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Xtreme Air Fresheners – Powerful Freshness in Every Package

Irvine, CA, December 17, 2009 – Introducing Xtreme, the latest California Scents product utilizing a breakthrough solid fragrance oil technology. Each Xtreme air freshener contains more than 90% pure fragrance oil in a solid form. With a scientifically-controlled evaporation process, the compact Xtreme releases substantial amounts of pure fragrance and powerful freshening that lasts up to 45 days.

The scents in the new solid fragrance oil family are specially formulated for maximum effectiveness. Xtreme is available in six new California Scents fragrances:

• Hurricane Breeze

• Volcanic Cherry

• Typhoon Blossom

• Lightning Linen

• Twister Berry

• Arctic Ice

With its innovative and compact recyclable containers, Xtreme air fresheners are designed for optimal use in any car, office or home. California Scents Xtreme will offer a burst of air freshening power anywhere!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: Green Label

2009-12-17T16:15:00.000-08:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

Breathe in the Fragrance of Nature with California Scents New Green Label Eco-Friendly Air Fresheners.

Irvine, CA, December 17, 2009 – California Scents has been a trusted source for quality and environmentally conscious air fresheners since 1993. With Green Label eco-friendly air fresheners, California Scents offers another solution to making environmentally responsible purchasing decisions for the home, office and auto.

Green Label utilizes California Scents’ spillproof technology, using pads made from recycled vegetable and plant fibers. Each eco-friendly air freshener is formulated with natural, high quality fragrance oils with no volatile organic compounds (VOCs). Packed with 35 grams of pure organic fragrance oil, Green Label provides a refreshing scent lasting up to 60 days.

Packaged in recyclable containers, each air freshener is loaded with non-toxic fragrance oils in one of three new California Scents fragrances:

• Waterfall Mist

• Fresh Flowers

• Wild Berry

Green Label is EnviroKleen certified so you can be sure you are using a safe and eco-friendly product. The EnviroKleen Certification Program and review process is conducted by ChemTel Inc. To learn more about Green Label and EnviroKleen please visit our website at www.CaliforniaScents.com.

Protect your environment when you freshen the air with California Scents Green Label.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

Press Release: EnviroKleen

2009-06-22T15:18:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents® has always been Eco-friendly - now they have the Enviro-Kleen™ Certification to prove it.

Irvine, CA, June 22, 2009 – California Scents gives you the power to make environmentally responsible purchasing decisions for the home, office and auto. California Scents has been a trusted source for quality and environmentally conscious air fresheners since 1993. Now their most popular products; the Spillproof Organic Air Freshener and California Car Scents are Enviro-Kleen certified, in their most popular fragrances.

What is Enviro-Kleen?

Enviro-Kleen is a third party “green” certification program offered by ChemTel Inc. to address the growing need to distinguish items for the consumers that are environmentally friendly. The products are tested for Sensitization, Carcinogenicity, Mutagenicity, Reproductive Toxicity, Environmental Persistence, Aquatic Toxicity, other Hazard Characteristics, compliance with IFRA guidelines, compliance with E.U (European Union) and general compliance with Enviro-Kleen Standards. You can visit the Enviro-Kleen website for more information on the program at www.Enviro-Kleen.org

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 50 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit http://www.californiascents.com/.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents and Pet Scents are registered trademarks of California Scents.

Press Release: Pet Scents

2008-10-24T16:30:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents® Unleashes Fresh Fragrances with a new line of Pet Scents® pet odor control products.

Irvine, CA, October 24, 2008 – California Scents is “unleashing fresh new fragrance” options for pet owners as it introduces a new line of Pet Scents odor control solutions. The new products include an Odor Eliminating Gel and an Odor Neutralizing Mist. The new line of pet products help consumers address a top concern, odor control, it also provides them with a refreshing clean fragrance in their homes.

In sleek brushed aluminum packaging, the new line of Pet Scents air fresheners are designed with the user’s homes in mind. Whether eliminating or neutralizing pet odors, each air freshener is packed with California Scents high quality fragrances including:

• Ocean Breeze

• Orange Blossom

• Spring Meadow

• Lavender Fields

• Fresh Linen

Pet Scents products are a pet owner’s solution to clean air. Pet Scents Odor Neutralizing Mist offers an efficient non-aerosol spray system which delivers a fine mist to evenly distribute fragrances and neutralize pet odors. Pet Scents Odor Eliminators are specially formulated to absorb pet odors effectively leaving behind only a clean refreshing scent. Pet Scents Spillproof Cans can be used in a pet’s room near litter boxes or pet kennels to mask pet odors.

The fragrance oils in the Pet Scents line of pet odor control are formulated with natural and organic, high quality fragrance oils that are pet safe. In addition, the fiber, gel and liquid mediums inside are biodegradable, and the packaging outside is completely recyclable making this product not only pet-friendly but also environmentally-friendly.

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 15 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 50 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents, and Cool Gel. From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, California Car Scents, Cool Gel, Cool Scents, and Pet Scents are registered trademarks of California Scents.

About California Scents

Press Release: California Scents Website - Fresh New Look

2008-09-23T16:28:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

California Scents Launches a “Fresh” new look, to its website!

Irvine, CA, September 23, 2008 – California Scents has proudly launched a new interactive website for its consumers and customers. The new website can be found at www.CaliforniaScents.com . Linda Doppes, President of California Scents shared these thoughts on the new website, “it captures the colorful and exciting essence of our products. It will allow our customers and consumers to enhance their experience with California Scents products.”

The new website invites consumer to choose their favorite California Scents fragrances and then helps them see the many product lines they can choose from to enjoy that fresh scent. While displaying the company’s high quality assortment of products, the new website also offers California Scents customers the following information:

new items announcements and product information
the story of California Scents company and products
tips for using the products and getting the most from your air freshening experience
thoughts on how California Scents and its products provide an environmentally friendly air freshening experience

Please visit at www.CaliforniaScents.com to find fresh new fragrance experiences for your home, office and car!

About California Scents

For more information, visit www.CaliforniaScents.com.

California Scents, California Car Scents, Cool Gel, Cool Scents, and Pet Scents are registered trademarks of California Scents.

Press Release: Odor Eliminator

2008-09-23T16:26:00.000-07:00

Contact: David Porcelli, Vice President of Sales FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free: (800) 201-2700

Email: FreshIdeas@CaScents.com

Odor Eliminator vs. Air Freshener – The choice is simple: both.

Irvine, CA, September 23, 2008 – Far too often consumers must sacrifice one benefit for another. Odorless air or scented air – is that really something consumers should have to choose between? Consumers should have the best of both worlds! California Scents Odor Eliminator combines both benefits where the unique gel captures odors while releasing scented fragrances to provide a clean aroma. Packaged in a bright contemporary 5.2 oz jar, this new product will deliver a quality air freshening experience effectively for up to 45 days.

Most solid odor eliminating products on store shelves today are large and take up far too much space. Many smaller, more decorative air fresheners just mask odors. California Scents Odor Eliminator combines the effectiveness of odor absorption and the efficiency of space found in decorative air fresheners into one innovative product. Made with a safe, nontoxic, water-based gel, Odor Eliminator is an extremely effective odor neutralizer that efficiently absorbs unwanted odors. Molecules containing offensive odors, or malodors, are encapsulated by the Odor Eliminator molecules leaving behind only fresh fragrance.

California Scents Odor Eliminator is effective in eliminating tobacco smoke, cooking, pet and musty odors. In addition to its revolutionary odor eliminating qualities, the Odor Eliminator emits California Scents’ signature fragrances including:

· Monterey Vanilla

· Coronado Cherry

· Desert Jasmine

· Citrus Twist

· Fresh Linen

In addition, California Scents’ vibrant green lid and brightly-colored packaging adds a decorative element to an effectively functional product. With natural organic neutralizers, biodegradable gel and recyclable packaging, the Odor Eliminator provides consumers eco-friendly approach to freshening the air in their homes, offices or cars.

About California Scents

For more information, visit www.CaliforniaScents.com.

California Scents, California Car Scents, Cool Gel, Cool Scents, and Pet Scents are registered trademarks of California Scents.