Tuesday, July 20, 2010

Press Release: California Scents Announces Contingency Awards for Skip Barber National

Contact: Jim Altemus, Marketing Manager                    FOR IMMEDIATE RELEASE
Direct: (860) 435-4119
Email: jaltemus@skipbarber.com

California Scents announces contingency awards for Skip Barber National

Lakeville, Conn. (July 20) Skip Barber Racing School today announced that California Scents, maker of eco friendly air fresheners for home and auto is sponsoring a contingency awards package for drivers participating in the BFGoodrich/Skip Barber National Presented by Mazda.

Drivers will compete for the $500 California Scents Pole Award; $250 in cash and $250 in “Skippy dollars”, or credit for future seat time in Skip Barber Racing School programs. The driver who passes the most cars during each race will earn $500 for the California Scents Most Progressive Driver award; $250 in cash and $250 in “Skippy dollars”. This past weekend at New Jersey Motorsports Park, Spencer Pigot took the pole for both races, earning $1000 from California Scents while Felix Serralles and Ashley Freiberg not only scored their first victories in the Skip Barber National, they each passed more cars in their respective victories and will receive $500 each from California Scents.

“I can tell you from first-hand experience that Skip Barber Racing School trains some of the best drivers in the world”, said California Scents founder Gus Doppes. “California Scents is proud to come on board to support these young drivers in the early part of their racing careers.”

“In a tough racing economy where both drivers and series struggle, contingency awards raise awareness for the series are a great help for our racers”, noted Todd Snyder, VP of Competition at Skip Barber Racing School. “We are happy to have California Scents come on board to support both Skip Barber Racing School and the drivers of the BFGoodrich/Skip Barber National Presented by Mazda.”

The next races for 2010 BFGoodrich/Skip Barber National Presented by Mazda are August 21 and 22 at Road America. Follow the races almost live on twitter.com/SkipBarberNatl and look for the race weekend wrap-up on http://www.skipbarber.com/.

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 17 years of long-lasting fresh scents from exciting and eco-friendly products. California Scents products are available at major retailers throughout North America and are also available in over 65 countries around the world through authorized distributors. Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel. From gels, nonaerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

About Skip Barber Racing School
For 35 years, Skip Barber Racing School LLC has operated a fully integrated system of racing schools, driving schools, racing championships, corporate events and OEM events across North America. The Skip Barber Racing School is offered at more than 20 of the most prestigious race tracks in North America, while the Skip Barber Driving School, utilizing Mazda's performance sedans and sports cars, operates at five world-famous tracks in destination locations.

The Skip Barber Race Series is collectively six separate, arrive and drive equalized-car racing
championships – the Skip Barber MAZDASPEED Challenge; two regional race series featuring race prepared Mazda MX-5 Cup race cars, three regional open-wheel amateur series in Formula Skip Barber cars, and the first rung on the Mazda open-wheel ladder system; the BFGoodrich/Skip Barber National Presented by Mazda. All the series are part of Mazda's unique MAZDASPEED Motorsports Development ladder system. Skip Barber trains the best drivers in the world. Are you next?

The Corporate Events unit creates custom racing, team building and driving programs for companies of any size that desire special, exciting events to train, entertain, educate and reward.

Skip Barber OEM Events unit provides unique, specialized automotive-related training, driving, analysis, evaluation, logistics and consultation to manufacturers and others in the industry.

Skip Barber recently launched the Skip Barber Superbike School powered by KTM. Additional information is available at www.skipbarber.com/superbike.


Thursday, July 15, 2010

Press Release: Xtreme Canisters

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents Xtreme Canister Air Fresheners – Freshening Power to the Xtreme!


Irvine, CA, July 15, 2010 – Freshening power to the Xtreme.  Now you have all the strength and performance of pure fragrance oil in a solid form.  California Scents’ Xtreme goes beyond the barriers and establishes a new standard in air freshening effectiveness.  For the first time, breakthrough technology allows each air freshener to contain over 90% pure fragrance oil and still remain in a solid form, eliminating the worry of spilling.  Xtreme’s scientifically controlled evaporation process releases substantial amounts of pure fragrance oil continuously, providing incredible freshening results never before possible.

Xtreme Canisters are available in six invigorating California Scents fragrances:

          Hurricane Breeze
          Volcanic Cherry
          Typhoon Blossom
          Lightning Linen
          Twister Berry
          Arctic Ice


Xtreme Canister provides powerful performance with the safety and convenience of a solid.  At California Scents we’re taking air freshening science to a new Xtreme.

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: California Car Scents Boxed

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents- California Car Scents Air Fresheners – Cruise into California Bliss

Irvine, CA, July 15, 2010 Others try, but no other air freshener can compare to the superior quality of California Car Scents.  Now available in a vibrant boxed packaging; each California Car Scents is easily seen and merchandised.  California Car Scents contains the most fragrance oil in any air freshener of its kind, providing maximum strength freshening.  The biodegradable fiber pads hold 28 grams of pure fragrance oil which are scientifically formulated to release consistent amounts of fragrance, without the worry of spills.  The perfect size of the recyclable can fits in cup holders, or can be placed under a seat.  Convenient, earth-friendly and effective air freshening is now possible in each can of California Car Scents.

California Car Scents in boxed packaging are now available in four top-selling California Scents fragrances:

          Arctic Ice
          Concord Cranberry
          Coronado Cherry
          Laguna Breeze


Just open a can of California Car Scents, pop it under the seat or in a cup holder and you’re riding with fresh air for months. California Car Scents - enjoy the ride!

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: Cool Gel 2.5 oz Boxed

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents- Cool Gel – Chill Out with a Breeze of Cool Air.

Irvine, CA, July 15, 2010 – California Scents’ Cool Gel is an innovative air freshener that begins freshening immediately.  Now available in fresh new boxed packaging; each California Scents Cool Gel is easily seen and merchandised.  The safe nontoxic, nonflammable, water-based gel formula leaves a cool, refreshing fragrance lasting up to 30 days.   Cool Gel offers a very cool alternative to freshening any area and is ideal for use in your auto, RV, boat, home or office.
California Scents Cool Gel in boxed packaging are now available in five California Scents fragrances:

          Capistrano Coconut
          Coronado Cherry
          Laguna Breeze
          Malibu Melon
          Shasta Strawberry


Just pop the top and drop Cool Gel into a cup holder or under the seat.  Instantly, your car’s interior is filled with the wonderful fragrance of California Scents.  California Scents Cool Gel – Chill out with a breeze of cool air.


About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: Crystals Boxed

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents Crystals Air Fresheners – Revitalizing Aromas Shining with Freshness!

Irvine, CA, July 15, 2010 – Add sparkle and great fragrance to any area with California Scents Crystals.  Now available in an easy to merchandise boxed packaging.  Crystals start working the moment you open them and keep on freshening the air for up to 60 days.  As the Crystals evaporate, simply add water to renew the fragrance for another 30 days.  Bright and colorful Crystals add a decorative flair – use as is or transfer to a glass or ceramic container. 

California Scents’ Crystals in boxed packaging are now available in six California Scents fragrances:

          Coronado Cherry
          Desert Jasmine
          Fresh Linen
          Laguna Breeze
          Orange Blossom
          Santa Barbara Berry


California Scents Crystals – revitalizing aromas shining with freshness!


About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.

Press Release: New Fragrances - Cinnamon Apple, Melon Mango, Squash Blossom

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE
Phone: (949) 475-1100
Toll Free:  (800) 201-2700
Email:  FreshIdeas@CaScents.com


California Scents Introduces Exciting New Fragrances!


Irvine, CA, July 15, 2010 – Always innovative and fresh, California Scents introduces three exciting new fragrances! 

Cinnamon Apple – An intoxicating blend of spicy cinnamon and warm apple crisp.
Available in:
·         California Car Scents®
·         Spillproof Organic Air Freshener®

Melon Mango – Escape to the Tropics with this tropical blend of juicy melon and sun ripened mango.
Available in:
·         California Car Scents®
·         Spillproof Organic Air Freshener®
·         Vent Clip Palms

Squash Blossom – A refreshingly clean fragrance with a citrus twist.
Available in:
·         California Car Scents®
·         Spillproof Organic Air Freshener®

California Scents consistently provides quality products with high impact packaging and the great air freshening experience customers have long depended on.  Our products are made in the USA, ensuring consumers around the world of their quality and effectiveness. 

Please visit our website at: www.CaliforniaScents.com for new updates, tips and product information.

About California Scents
California Scents is a manufacturer of high quality air freshening products and has provided consumers with long-lasting fresh scents from exciting and eco-friendly products since 1993.  California Scents products are available at major retailers throughout North America and are also available in over 80 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, Spillproof Organic Air Freshener, California Car Scents, Cool Gel, Cool Scents, Citrus Splash, Hang-Outs, Orange Squeeze, Slim Tins, and Pet Scents are registered trademarks of California Scents.