Press Release: California Scents Website - Fresh New Look

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com                                    

California Scents Launches a “Fresh” new look, to its website!

Irvine, CA, September 23, 2008 – California Scents has proudly launched a new interactive website for its consumers and customers.  The new website can be found at www.CaliforniaScents.com .  Linda Doppes, President of California Scents shared these thoughts on the new website, “it captures the colorful and exciting essence of our products.  It will allow our customers and consumers to enhance their experience with California Scents products.”

The new website invites consumer to choose their favorite California Scents fragrances and then helps them see the many product lines they can choose from to enjoy that fresh scent.  While displaying the company’s high quality assortment of products, the new website also offers California Scents customers the following information:

• new items announcements and product information
• the story of California Scents company and products
• tips for using the products and getting the most from your air freshening experience
• thoughts on how California Scents and its products provide an environmentally friendly air freshening experience

Please visit at www.CaliforniaScents.com to find fresh new fragrance experiences for your home, office and car!

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 15 years of long-lasting fresh scents from exciting and eco-friendly products.  California Scents products are available at major retailers throughout North America and are also available in over 50 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents, and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, California Car Scents, Cool Gel, Cool Scents, and Pet Scents are registered trademarks of California Scents.

Press Release: Odor Eliminator

Contact: David Porcelli, Vice President of Sales                    FOR IMMEDIATE RELEASE

Phone: (949) 475-1100

Toll Free:  (800) 201-2700

Email:  FreshIdeas@CaScents.com

Odor Eliminator vs. Air Freshener – The choice is simple:  both.

Irvine, CA, September 23, 2008 – Far too often consumers must sacrifice one benefit for another.  Odorless air or scented air – is that really something consumers should have to choose between?  Consumers should have the best of both worlds!  California Scents Odor Eliminator combines both benefits where the unique gel captures odors while releasing scented fragrances to provide a clean aroma.  Packaged in a bright contemporary 5.2 oz jar, this new product will deliver a quality air freshening experience effectively for up to 45 days. 

Most solid odor eliminating products on store shelves today are large and take up far too much space.  Many smaller, more decorative air fresheners just mask odors.  California Scents Odor Eliminator combines the effectiveness of odor absorption and the efficiency of space found in decorative air fresheners into one innovative product.  Made with a safe, nontoxic, water-based gel, Odor Eliminator is an extremely effective odor neutralizer that efficiently absorbs unwanted odors.  Molecules containing offensive odors, or malodors, are encapsulated by the Odor Eliminator molecules leaving behind only fresh fragrance. 

California Scents Odor Eliminator is effective in eliminating tobacco smoke, cooking, pet and musty odors.  In addition to its revolutionary odor eliminating qualities, the Odor Eliminator emits California Scents’ signature fragrances including: 

·         Monterey Vanilla

·         Coronado Cherry

·         Desert Jasmine

·         Citrus Twist

·         Fresh Linen

In addition, California Scents’ vibrant green lid and brightly-colored packaging adds a decorative element to an effectively functional product.  With natural organic neutralizers, biodegradable gel and recyclable packaging, the Odor Eliminator provides consumers eco-friendly approach to freshening the air in their homes, offices or cars.

About California Scents

California Scents is a manufacturer of high quality air freshening products and has provided consumers with over 15 years of long-lasting fresh scents from exciting and eco-friendly products.  California Scents products are available at major retailers throughout North America and are also available in over 50 countries around the world through authorized distributors.  Some of the company’s popular brands include; California Scents, Pet Scents, Cool Scents, California Car Scents, and Cool Gel.  From gels, non-aerosol sprays and fiber pads to car vent clips and odor eliminators, California Scents provides a variety of products to meet any air freshening need.

For more information, visit www.CaliforniaScents.com.

California Scents, California Car Scents, Cool Gel, Cool Scents, and Pet Scents are registered trademarks of California Scents.